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after postponing its expo this year,
is all set to launch the
Kolkata Carnival next month, to revive the consumer market at a time
when response to retail sales is insignificant.
Kolkata retail market this winter has failed to enthrall buyers with
consumer movement marked as low as 8% on a m-o-m basis. The Kolkata
Carnival is poised to make this movement rise to the normal level at
22%. Planned to be arranged in a similar format as that of the
previous KD Lane Carnival, the Kolkata Carnival this year will be
organized at a larger scale.
participating computer shops, showroom outlets will be offering heavy
discounts and lucrative schemes along with special offers to the
end-users to raise the buying tempo. COMPASS is set to fund the
Carnival out of its own pocket and dealer contributions are also to
be taken from the participants. Besides, regular vendor sponsorships
are keptopen. “The carnival is meantboth for consumers as well as
channel partners. One can not only avail discounts and special
offers, but there will also be various gifts and lucky draws. Apart
from these value additions, we are planning to arrange for more
schemes,” said KL Lalani, advisor, carnival committee, COMPASS.
However, he clarified that although the market is not running at a
loss this winter, buying behavior has dropped among the consumers and
overall market performance has been badly affected. Further, he
stated that the recent hard drive crisis amidst the falling rupee has
left the partners at a standstill. “Market performance this winter
has been appalling. Although the market is not making a loss, dealers
across the trade are of the opinion that the market condition is very
poor. This Carnival has been planned to revive the market and lure
its customers,” Lalani added. Last year, a similar carnival was
organized, although at a lesser scale in the KD Lane area which had
generated a revenue of Rs 7 crore. COMPASS is now seemingly
optimistic about the same performance out of the carnival this year.