Keeping in tune with the shift to
online media from that of print, href="https://www.dqweek.com/compass-yatra-goes-upcountry">COMPASS
has decided to take its
quarterly association newsletter, Compaper online, thereby launching
the premier eCompaper on September 3. Although the decision on
continuation of the print version of the newsletter is pending, which
is supposedly to be taken in mid-September, it is likely that the
association may discontinue with it. Hemant Chabria of Chabria
Infotech has been appointed as the chairman for eCompaper.
Discussing the benefits of the
online medium, Chabria said, “It (eCompaper) provides ease and
comfort to the end-users, who can utilize the magazine more
effectively than carry a printed one. Further they can share the
magazine with their peers and colleagues by just sharing the link.”
With the shift to online medium, COMPASS is optimistic about the
benefi ts of the newsletter, mainly from fi nancial viewpoint.
“eCompaper will definitely have an increased circulation, thereby
increasing the annual readership. Further, with no page limitations
and no time barrier, it will benefi t from an increased RoI. On the
business part, inquiries generated online will have a greater
possibility of converting them into sales,” Chabria commented.
According to the association,
readers will have a 'stunning visual experience' which will have
the look and feel of a real magazine, and will include-flipping
through the pages, realistic page turn sounds (optional) and even
spine shading features. Further, content can be zoomed into and
keyword tags will be added. The new eCompaper is further developed
with Vector Technology. Explaining the benefi ts of the technology,
Chabria illustrated, “Text in the digital publication is
vector-based, therefore the user can zoom in to a high level without
any pixelation occurring, ensuring crystal clear quality. Also, when
readers see something that they want to highlight or bookmark for
future reference, they can do so by using the notes or bookmark
In the age of 'social media
phenomenon', any content hardly tends to avoid the use of popular
media setting a 'cult status', and eCompaper has aimed to exploit
the phenomenon to the brim. “When readers find something
interesting, which they want to communicate, they can use the 'share'
feature to distribute the digital publication amongst friends and
colleagues via social networks including Facebook and Twitter or via
email,” Chabria concluded.