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| Intel announced the launch of its 'I Love Nehru Place' campaign, a series of initiatives along with the Nehru Place Improvement and Welfare Association (NIWA) to inculcate a sense of pride and belonging in channel partners conducting business at Nehru Place as well as to bring in more end-customers. Running in two phases, the first phase will see Intel branding approximately in 4,000 shops in Nehru Place with campaign collaterals. In the second phase, which will begin in October, Intel will host a series of computer carnivals at Nehru Place to bring end-consumers to Nehru Place. The other initiative Intel is undertaking is putting together a commitment to arrange a health camp once every quarter |