CMP-CyberMedia
recently announced the release of the inaugural issue of Global Services
magazine. The launch of Global Services is a signi-ficant step in the expansion
of Indian media globally. The Indian media scenario predominantly consisted of
global brands entering India. This is an instance, wherein CyberMedia, the
renowned specialty media house, under its joint venture with CMP Media has
launched a global brand. CMP and CyberMedia had announced a joint venture in
September last year to build this global media portfolio.
Hoshie Ghaswalla, MD, CMP
CyberMedia LLC commented, “The Global Services platform has two objectives,
the first one being facilitating global service delivery for the custo-mers and
service providers of outsourcing services. Our other objective is to provide
cost effective marketing solutions to the service providers in this industry.”
The magazine is targeted at the customer of outsourced ITO
and BPO services, with a predominant readership in the US and Western Europe.
The readership would also include the provider of ITO and BPO services across
supplier destinations. The magazine comprises of a blend of global outsourcing
news and happenings, research backed analysis, trends, vendor issues and expert
views.