Cloud Telephony a cost effective solution for Indian firms

One of the major issues for startups or small businesses in this era lies in setting up such a system which gives them an edge over other firms in terms of telephony. A system which helps in getting rid of all the pestering that come while managing customers on inbound voice and SMS without setting a fully fledged call center. That's where cloud telephony comes into place and that's what MCube is all about.

MCube,a product of VMC Technologies, is a full featured cloud telephony solution enables organizations to greet, route and track all incoming business calls 24X7, to exercise complete control over their customer interactions.

In a traditional PBX system a receptionist greets all incoming calls and manually connects callers to designated phone extensions within the office premises, all over wired telephone connections, and rarely keeps track of call data for future reference.

However, requiring no on site hardware or software deployment, MCube can be deployed by customers on demand as a Software as a Service(SaaS) to provide automated helpline, campaign ROI management and lead management solution to sales, service, support, online, social and government organizations.

While speaking to The DQ Week, Sundeep Misra, Co-founder and CEO, VMC Technologies, said, "Positive call experience can make a huge difference in engaging, converting and retaining a customer."

Several SMEs are using MCube as an integrated communication platform. Jumbo kids Franchise is one of them. They are using MCube in Karnataka to connect all its school with one number.

Explaining on the future business plans of MCube, Misra said: "We are looking forward to add more and more business applications that will make telephony more productive for businesses in India. MCube cloud telephony solution is designed to offer enterprise grade telephony solution to small and medium enterprises and help expand their business opportunity and customer service initiatives exponentially."

Misra pointed out that MCube telephony solution is beneficial for channels partners in two ways. One the telephony itself gives an entry for channel partners into a business much easier so they can sell more products of their own. Secondly, it gives channel partners multiple applications related to this telephony system to be sold to its business as well.

"Also, they will have an opportunity to sell our cloud telephony product along with our business modules like support module or lead module," he said.

When asked how affordable MCube will be for small enterprises as money plays a key role for small businesses, Misra said: "The way we look at telephony was when you go to a large corporation, they have all these sophisticated telephonic recording systems that record the conversations or allow you to do conferences, but however, they have spent huge sums of money doing that. But we have made it affordable to the extent that business of any size can afford it."

"It's like when you go out with family of four to a decent restaurant, the amount of money you spend there is the amount you'll spent on the monthly subscription to a cloud telephony system," he added.

Misra also pointed out that Indian market is grossly under served, so right now their focus is on Indian market because it itself is a huge area to look into. However, they have plans to go global in the coming years.