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Citrix signs on Redington as disti

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DQW Bureau
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Citrix Systems announced that effective May 2009, Redington India will serve
as their national value added distributor. Under this agreement, Redington will
distribute all products in the Citrix portfolio across the country.

Redington is a distri-butor of IT products and leading integrated supply
chain solution provider and represents more than 40 leading global brands.

The partnership with Redington is a validation of the strong channel push by
Citrix to increase their marketshare in India. The company believes that there
is huge market potential for virtualization across sectors in the country.

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Citrix plans to add 100 new partners by the end of 2009. Redington will help
Citrix reach out to newer markets across tier-2 cities and grow their current
partner base of Citrix Solutions Advisors (CSAs) for the virtualization and
application delivery products. Together, they will engage in several
go-to-market activities, educate the partners and make them aware of the
training and support initiatives from Citrix.

Our distribution partners have always played a pivotal role in our
go-to-market strategy in India. With its nationwide reach and diversified
portfolio, Redington is positioned to deliver our solutions to the newer and
promising markets in the country. This collaboration will help us strengthen our
presence in India, said Souma Das, VP-India Sub-Continent, Citrix.

"We are delighted that Citrix has chosen us as their national value added
distribution partner and thus offer our channels and partners an opportunity to
leverage on the award winning solutions from Citrix. We are committed to
providing Citrix the best value proposition by reaching out to the right
audience," said R Sasikanth, Strategic Business Unit Head-Enterprise SBU,
Redington India.

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