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Citrix aims to make the world a dynamic workplace

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DQW Bureau
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Shivangi Yadav Orlando, Oct 24

The Citrix iForum 2006, held recently in Orlando, kicked off

with a bang, what with cart wheeling dancers and a visibly excited Mark

Templeton, President and CEO, Citrix. Attending his ninth iForum in as many

years, Templeton outlined his vision for the world wherein anyone can work from

anywhere. In his keynote address delivered to more than 3,000 delegates he

insisted that he dreams of an IT eco-system, which delivers applications to

users whenever and wherever they need it.

And to realize that ambition Citrix announced the launch of the

Dynamic Desktop initiative codenamed Project Trinity and Project Kent, its

workforce continuity solution. The project, which gets Templeton most excited,

is the Dynamic Desktop initiative. The project aims to optimize the task of

office workers by making their Windows-based desktop available through any

network on any computer. Elaborating about the things that make the Dynamic

Desktop stand apart Templeton said, "The first characteristic that makes it

stand apart is the fact that it is delivered and not deployed, so that saves a

lot of unnecessary hassles that are associated with deploying solutions

typically. Also it is optimal and portable, which means that it is best for

majority of workforce. While road warriors, laptop-totting workers, are always

mobile this solution will help majority of workers get access to their office

desktops and applications anywhere. It enhances productivity as it empowers

people and also reduces the worries of the management as the entire solution is

delivered through a secure network."

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Mark Templeton, President

& CEO, Citrix Systems showcases how partners and customers benefit

from Citrix's innovations in access

Under Project Trinity, Citrix plans to unleash three types of

Dynamic Desktops-the simple and fast version, the personal and versatile

version and the high-performance version. The simple and fast version that

switches on instantly and leverages on Windows terminal services, is targeted at

the call centers, bank branches and retail outlets. The personal and versatile

dynamic desktop is aimed at people who have non-repetitive work like

administrative workers, and leverages on virtual machines running on virtual

machines. The high performance solution leverages on Blade Servers and PCs in

datacenters and is ideal for complex tasks, which use a wide range of computer

intensive applications. The product is targeted at visualization analyst, design

engineers, software developers and stock exchange traders.

Joining Citrix in this initiative are AMD, Gemalto, Dell, HP,

IBM, Neoware, VMware, Wyse and XenSource.

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The other major project that was announced at the iForum was

Project Kent, named after Clark Kent, the intrepid reporter who cloaks up as

Superman to save the world. And like our storybook superhero Project Kent will

help companies in clocking in work and man hours, and basically save million of

dollars every year which are now wasted because of workforce disruptions due to

natural or man-made disasters.

Talking about why the company was so keen on workforce

continuity solution Templeton said, "Having our head office in Florida

means that we are very susceptible to the typhoons which have been pounding the

Florida coast with alarming regularity, especially in the last year. The area

saw four major typhoons, especially Katrina, causing losses to the tune of

several million dollars and also gave sleepless nights to various companies as

they had difficulty in tracking down their employees. In today's world where

there are outbreaks of Avian influenza, typhoons, floods, earth quakes not to

mention terrorist attacks, one of the top two agendas of any CEO or CFO of the

company is how to achieve workflow continuity when disasters strike."

Citing a Gartner report Templeton said that while 70 percent of

enterprises are prepared for datacenter outages, there are only 17 percent

enterprises that have any kind of workforce continuity system in place in case

of disruption.

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And to fill this void Citrix in association in IBM is driving

Project Kent that will allow dispersed workers to connect to applications, data

and people even when they can't get to the office. The new solution will not

only track employees but will also help them in connecting to their office

computers and application through the usage of simple USB sticks which will

serve as their connection to the office from any kind of computers. Said Gordon

Payne, VP-Marketing, Citrix's Advan-ced Solutions Group and Product Line

Executive-Emerging Products, Citrix's Virtuali-zation Systems Group,

"According to a Gartner report, 93 percent of businesses who register more

than 10 days of workforce disruption in one year have to file for bankruptcy.

And with the emerging world scenario, wherein work is disrupted either due to

inclement weather, natural disasters or terrorism, finding a way to work despite

such condi-tions becomes imperative. Our workforce continuity solution thus is

ideal, as it not only helps people work from home, but also tracks employee

status. The program has a real time high speed pruning algorithm that keeps

updating employee information, connects them to their office PCs. So in case of

emer-gency not only are the employees accounted for they are also able to work

from home."

A Forrester study indica-ted that a 5,000-person enterprise

would suffer a $1.36 million productivity loss as a result of a three-day

workforce disruption. And, a recent survey of Disaster Recovery Journal readers

reported that it takes up to five days for the workforce to return to normalcy

after an event. In short, a workforce disrup-tion brings about substantial

financial losses. With these two projects Citrix aims to revolutionize the way

the world works.

(The writer was hosted in Orlando by Citrix)

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