Cisco races partners to F1

DQW Bureau
New Update


In a bid to increase its

overall sales besides penetrating more cities in the nation,

networking major href="">Cisco

is all set to take 40 odd partners to Germany

to view the F1 Championship.

The program, titled 'Cisco

F1 Overdrive' was launched on March 3 commencing on the billing

period from March 10 to June 15, 2011 for its tier-2 partners

whereby, upon successful completion of 'points' and sales

targets, Cisco promised its partners in the Saarc region to take them

to witness the F1 event. There is a cap of 200 points per deal

ID/invoice placed at any Cisco authorized distributor.

“The 'Overdrive' scheme

was applicable to our tier-2 partners from which about 40 have

qualified for the promotion. This is the first time we are holding

such an incentive scheme on a pan-Saarc basis based on the point

system,” said Arun Dharmalingam, VP, distribution channels, Cisco

India and Saarc.


The tier-2 partners

comprise the distributors as well as sub-distributors and reseller

partners. “The 'Overdrive' concept is based on the factor of having

more speed and the push factor in sales terms. With 2,000 partners

being covered in this online activity, we have selected 40 partners.

Further, our partners can also redeem their points for iPads and

other gifts,” Dharmalingam added.

Besides the move to

penetrate more into the market and leverage its overall sales, the

company also sought to increase brand loyalty amidst its partners. To

ensure a competitive race, partners across the Saarc region were

split into 6 categories namely-Category A comprising Mumbai, Delhi

and NCR; Category B comprising Bengaluru, Hyderabad, Chennai, Pune;

Category C comprising Ahmedabad, Kolkata, Chandigarh, Cochin, Baroda

followed by Category D-Bhopal, Coimbatore, Guwahati, Jaipur,

Lucknow, Vizag and Category E for the rest of India. Also, other

Saarc countries comprising Bangladesh, Sri Lanka, Nepal, Maldives,

Bhutan for Category F.

The top 3 partners in each

category, except Category F, qualified automatically for the 2011

German F1 race tickets where the top performing partner received 2

assured tickets and the first and second runner up got 1 assured

ticket. For the 5th ticket in each of the categories, except F, a

lucky draw was held for partners who achieved the minimum required

points to qualify for the draw. Besides the incentive scheme, Cisco

will also be holding an awards night to felicitate the winners.