Cisco offer soln's for banks

DQW Bureau
New Update


In an attempt to

maximize its presence

across consumer  verticals with the phase of economic recovery setting in, Cisco

recently held a demo of their innovative 'Bank of the Future' solutions in


Targeting the recuperating BFSI sector, the company is aggressively trying to

promote their products and solutions across sectors through their channel sales

strategy. Cisco's 'Innovative Branch' solution helps optimizing branch offices

of all sizes, allowing companies to customize branch networks to meet their

unique business needs across different regions.

Speaking over the new product, Amit Malik, VP, Cisco said, “Today, many banks

are offering similar financial solutions to its customers. We have come up with

a holistic approach to change customer experience in the banks.”


The Innovative Branch solution intends to help banks increase customer

confidence, increase the customer wallet share, increase cross-sell and up-sell

success ratio, and increase employee's efficiency and productivity. It also

focuses on creating the next-generation customer experience to its customers.

Cisco has planned a holistic branch solution elucidating on all spheres of

banking. The total solution comprises of 'convenience banking', where non-cash

self service terminal, using the Cisco IP phone are placed facilitating

customers to swipe their cards on the IP phone and instantly use the non-cash

transaction service. Next, the company has a 'premium banking' portfolio, where

customer identification and personalized greeting are provided. Also, the

company is offering 'personalized multimedia marketing' solution, where when a

customer carrying an RFID card moves near a HDTV, that also has an RFID reader,

the AON picks up the customers profile and requests DMP to play a personalized

marketing video.

The company has previously held a demo of the same stature in Mumbai.