Cisco announces 'Partner Plus' program targeting mid-sized customers

As part of its partner led strategy, Cisco has announced Partner Plus, a new global channel program targeting mid-sized customers.

Partners who participate in the program will receive increased preference, investment and support in the form of business accelerators such as incremental incentives, engineering support, marketing and demand generation, sales enablement, and customer intelligence.

John C Harris, president, Aspire Technology Partners said, "Cisco Partner Plus uniquely combines the power of Cisco and Aspire sales teams to pursue the significant mid -sized business market growth opportunities."

Speaking on similar lines, Andi Janto Singgih, commercial and enterprise director, Compnet, said,"With Partner Plus, Cisco is offering the training and motivation we need to help us accelerate deals and provide better service to our customers."

This is part of the $75 million investment that Cisco announced in 2011 for enablement, systems, and support capabilities. "For partners that are committed to collaborating with mid-sized customers, Partner Plus
will offer greater preference, investment and support. This will help both Cisco and its partners grow their business quicker in this growing market segment." said Andrew Sage, vice president, World Wide Partner-Led for Cisco.