Cisco and Tata Communications collaborate

Cisco and Tata Communications have teamed to promote the digital lifestyle
for consumers at home and on the go. The two companies will showcase the fusion
between Cisco products and broadband services offered by Tata Communications.

For a start, they will work together on a series of joint promotions to show
the benefits of going wireless to consumers in Gurgaon. A mobile van, equipped
with Linksys by Cisco home networking solutions and enabled by Tata
Communications' wireless broadband services will travel to residential areas in
the Gurgaon locale.

Between July 13 and August 9, the van plans to travel through Gurgaon
residential regions to demonstrate Cisco's wireless home networking solutions
including entertainment routers, wireless adaptor, Internet home monitoring
camera and network attached storage. These technolo­gies, which use the network
as the platform, will highlight demonstra­tions of wireless home solutions such
as Internet sharing, wireless printing, home monitoring and video streaming.
“Consu­mers will also have the opportunity to win a wireless router on each day
of the demonstration by participating in 'lucky draw' contests. Customers can
benefit from a discount of Rs 200-1,000 on various products during the period.

Suresh Balasubramanian, National Sales Director-India, Cisco Consumer
Business said, “Cisco and Tata Communications have a shared vision of the
wireless home and connected lifestyle. Cisco enables the connected life by
delivering communi­cation and entertainment experiences that are more visual,
more social and more personal. In this regard, working with Tata Communications
helps us to extend the possibilities of a connected life through wireless
solutions. This initiative is our way of demonstrating to consumers here how
they can harness the full potential of connected life experiences through our
wireless offerings.”

Mehul Kapadia, Head-Marketing, Tata Indicom Broadband said, “We are pleased
to launch this initiative with Cisco. Cisco's easy to use home networ­king
products paired with our broadband services make a compel­ling proposi­tion for
consumers to make the transition from wired to wireless home environ­ments. And
this experience becomes richer on Tata Indicom broadband.”