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Cisco and Tata Communications collaborate

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DQW Bureau
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Cisco and Tata Communications have teamed to promote the digital lifestyle

for consumers at home and on the go. The two companies will showcase the fusion

between Cisco products and broadband services offered by Tata Communications.

For a start, they will work together on a series of joint promotions to show

the benefits of going wireless to consumers in Gurgaon. A mobile van, equipped

with Linksys by Cisco home networking solutions and enabled by Tata

Communications' wireless broadband services will travel to residential areas in

the Gurgaon locale.

Between July 13 and August 9, the van plans to travel through Gurgaon

residential regions to demonstrate Cisco's wireless home networking solutions

including entertainment routers, wireless adaptor, Internet home monitoring

camera and network attached storage. These technolo­gies, which use the network

as the platform, will highlight demonstra­tions of wireless home solutions such

as Internet sharing, wireless printing, home monitoring and video streaming.

“Consu­mers will also have the opportunity to win a wireless router on each day

of the demonstration by participating in 'lucky draw' contests. Customers can

benefit from a discount of Rs 200-1,000 on various products during the period.

Suresh Balasubramanian, National Sales Director-India, Cisco Consumer

Business said, “Cisco and Tata Communications have a shared vision of the

wireless home and connected lifestyle. Cisco enables the connected life by

delivering communi­cation and entertainment experiences that are more visual,

more social and more personal. In this regard, working with Tata Communications

helps us to extend the possibilities of a connected life through wireless

solutions. This initiative is our way of demonstrating to consumers here how

they can harness the full potential of connected life experiences through our

wireless offerings.”

Mehul Kapadia, Head-Marketing, Tata Indicom Broadband said, “We are pleased

to launch this initiative with Cisco. Cisco's easy to use home networ­king

products paired with our broadband services make a compel­ling proposi­tion for

consumers to make the transition from wired to wireless home environ­ments. And

this experience becomes richer on Tata Indicom broadband.”

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