Chirag does a Tango

DQW Bureau
New Update


Addressing the growing market for

tablets in eastern and southern India, Kolkata-based href="">Chirag


recently launched its own Android version of the tablet christened


“We have made a soft launch of the

Tango and the official launch is impending”, said Kaustuv Ray,

chairman, Chirag Computers. The company informed that the soft launch

has been a testing phase for the product with technical

improvisations under progress as the company is planning to

incorporate the Android 2.3 OS in the tablet. Chirag is considering

the official launch of Tango after June 15, 2011.

The Tango runs on the Android 2.2

platform powered by NVIDIA Tegra 250 processor. Further, the product

has a 10.1 capacitive touch screen with 512 MB internal & 16 GB

external storage. Adding to its capabilities, it also encompasses

bluetooth, Wi-Fi, 3G and a 0.3-megapixel webcam. In the introductory

phase of the launch, Chirag has claimed to have sold about 13,000

units with upcountry markets contributing 60% of the total units



“So far, upcountry market has been a

significant contributor for Tango's sales. The primary reason behind

this is that the market is maturing and is adopting the latest

gadgets at a fast pace similar to metros,” said PV Vaidyanathan,

VP-operations, Chirag.

In terms of distribution, Chirag has

launched its premier tablet for the channel partners only. Commenting

over the same, Ray said, “We are marketing the product on the 3

tier distribution model.”

Chirag will soon launch the product in

the LFRs and is in talks with Croma and Future Group to finalise the

deal. Priced at Rs 22,990, Tango is majorly targeted at the SOHO

segment with buyers comprising mainly from the end-user segment.

However, the company feels that the market is yet to adopt the

concept of the Tablets and prices are bound to come down in the next

6 months in the range of Rs 15,000.

“Tablet PC acceptability has been low

and is still under consideration by all the major vendors in this

product line. We are yet to understand the defined verticals for its

acceptance and the requirements in the market. In the next 6 months,

I think we may have a stronger appeal towards Tango,” concluded