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Addressing the growing market for
tablets in eastern and southern India, Kolkata-based
Computers
recently launched its own Android version of the tablet christened
Tango.
“We have made a soft launch of the
Tango and the official launch is impending”, said Kaustuv Ray,
chairman, Chirag Computers. The company informed that the soft launch
has been a testing phase for the product with technical
improvisations under progress as the company is planning to
incorporate the Android 2.3 OS in the tablet. Chirag is considering
the official launch of Tango after June 15, 2011.
The Tango runs on the Android 2.2
platform powered by NVIDIA Tegra 250 processor. Further, the product
has a 10.1 capacitive touch screen with 512 MB internal & 16 GB
external storage. Adding to its capabilities, it also encompasses
bluetooth, Wi-Fi, 3G and a 0.3-megapixel webcam. In the introductory
phase of the launch, Chirag has claimed to have sold about 13,000
units with upcountry markets contributing 60% of the total units
sold.
“So far, upcountry market has been a
significant contributor for Tango's sales. The primary reason behind
this is that the market is maturing and is adopting the latest
gadgets at a fast pace similar to metros,” said PV Vaidyanathan,
VP-operations, Chirag.
In terms of distribution, Chirag has
launched its premier tablet for the channel partners only. Commenting
over the same, Ray said, “We are marketing the product on the 3
tier distribution model.”
Chirag will soon launch the product in
the LFRs and is in talks with Croma and Future Group to finalise the
deal. Priced at Rs 22,990, Tango is majorly targeted at the SOHO
segment with buyers comprising mainly from the end-user segment.
However, the company feels that the market is yet to adopt the
concept of the Tablets and prices are bound to come down in the next
6 months in the range of Rs 15,000.
“Tablet PC acceptability has been low
and is still under consideration by all the major vendors in this
product line. We are yet to understand the defined verticals for its
acceptance and the requirements in the market. In the next 6 months,
I think we may have a stronger appeal towards Tango,” concluded
Vaidyanathan.