Checkpoint appoints Texonic as national disti

Check Point Software Technologies, which has been known as a vendor with a
focus on the enterprise segment, has now decided to tap the Indian SMB customer
vertical. To do this effec­tively it has recently tied up with Texonic
Instruments to act at its national distributor for this initiative. This aside,
the company has national distributors like M-Virtual Tech and Inflow
Technologies.

Said Bhaskar Bakthavatsalu, Country Manager, India and SAARC, Check Point
Software Technlogies “Texonic Instruments has the experience, they have
creditability in the market, and their way of working is actually that of a
value added distributor. As a vendor, we don't have a huge team which will be
able to reach out to so many SMB customers so having the right partner will help
us position our products well in this growing vertical.”

Bharat Boovaiah, Head-Checkpoint Products, Texonic Instruments said that the
company is thrilled to deal with Checkpoint range of products. He pointed out
that very few security solution providers have the kind of end-to-end solutions
that Checkpoint has.

“We have pretty good experience in selling hardware and Checkpoint has placed
its products aggressively in the market through aggressive pricing. We know our
target markets due to our experience in distribution and are sure we can make
this product successful. We are already getting positive feedback about
Checkpoint solutions from the market,” Boovaiah claimed.

In an interesting modus operandi Bakthavatsalu revealed that Checkpoint will
work with Texonic to induct D-Link India's regional distributors to sell its
solutions to the SMB customers. He added that some regional distis like
Sejutronics in Mumbai have already been signed on.

Giving reasons on why Checkpoint will work with D-Link's regional distis,
Bakthavatsalu said, “Today the addressable market of these distributors is very
small because they carry just a few products in their kitty. At the same time,
they are well-placed in the SMB space, sell run rate business and their reach to
the market is amazing, especially in the metros and smaller cities. They are
also very committed to their vendors.”