Channelyze09 comes to town

Channelyze09, the industry briefing session began with the objective of
bringing world-class research and analysis for the channel community to grow
their business. The first conference focused on the theme of how to cope with
the current economic slowdown. Organized by CyberMedia and IDC India, speakers
from the industry briefed more than a hundred top channel partners in Mumbai,
Bengaluru and Delhi.

Channelyze is an initiative consisting of research letters, events and
business workshops that addresses the urgent and unmet needs of the channel
community viz accurate market data, timely analysis and a general framework for
developing marketing strategies and know-how. The initiative also offers
insights into changing business dynamics and emerging technologies. The one-day
event saw a series of enlightening sessions with meaningful interactions with
channel partners on diverse topics such as the impact of the political economy
on the IT industry, Growth Phase 2.0, knowing and serving emerging enterprises
and 'Disruption in IT Engagement and Delivery Models: Opportunities for Channel
Partners'.

IDC India Country Manager Kapil Dev Singh pointed out that India is set to be
the fastest growing market in the Apac region. IT optimization technologies
adoption and usage was set to grow and IT spending growth will be fastest in the
telecommunications sector.

IDC India Country Manager Kapil Dev Singh addressing the gathering

Journalist and political economist Paranjoy Guha Thakurta said that IT
industry margins would get squeezed and protectionism in the West would rise. He
stressed the need to bridge the 'digital divide' necessary to sustain the growth
momentum and there would be a complete the transformation from 'cyber coolies'
to knowledge workers.

The audience interacting and taking part

Deepak Kumar, GM-Communications Research, IDC India spoke on emerging
enterprises, that comprise the upper segment of medium businesses and the lower
segment of large businesses. Praveen Sengar, Senior Manager-Software and
Services Research and Industry Verticals Research, IDC talked on disruption in
IT engagement and delivery models. He pointed out that channel partners, in the
current market environment need to plan for transforming from a reseller to a
business partner. There was also a need to move up the value chain to become
domain experts and business services providers.

Channelyze is a multi-modal program designed to address the research and
advisory needs of ICT channel partners. It seeks to empower channels by
providing them the right market information and insights.