Channels applaud Samsung for revamping HDD service strategy

DQW Bureau
New Update


At a time when service has become a clear differentiator when it comes to

winning competition –Samsung India has just revamped its service strategy

towards HDD replacement. The channel community has welco-med the revamped

strategy of keeping buffer stocks.

The channel community is especially upbeat about the way Samsung has reacted

to the replacement issue in a positive way. "Samsung has done a good job

with this and now our customers are quite happy with the move. Now we are

getting the replacement done in a matter of three to four days. Earlier it used

to take about a month for this," infor-med Shyam Modi, MD, Modi Peripherals

Pvt. Ltd, Delhi.

Princy Bhatnagar, National Marketing Manager, Samsung Electronics India said

that the move was planned because of the shortage of HDDs was resulting in

resentment on the customer’s front.


"Sometime back we were facing a shortage of HDDs and it was not good for

our custo-mers as well as the channels community, so we decided to overcome this

situation. Two months back we started this initiative and now we have more than

11,000 buffer HDDs available with our channels all across the country. This has

res-ulted in creation of a goodwill for all of us and the turnaround time has

been reduced to three days now," he explained.

According to Ajay Seth, AGM (Customer Service), Samsung, the company is

looking for-ward to increase the envelope of its present marketshare by another

notch. "We are selling close to one lakh units per mo-nths and this move

will defini-tely help us to increase our present marketshare of 60 percent

further up. At present, we are having 262 authorized service centers all across

India and out of this around 17 are specializing in HDD related problems,"

Seth added.

In a recent move to address the issue of HDD replacements, Samsung has given

a buffer stock of 3,000 HDDs to Lucknow based Computer Shack Private Ltd (CSPL)

- its service partner for the region.



announces results of its ‘$-Dollar Program’


Week News Bureau

New Delhi, March 10


$-Dollar Program’ by Samsung India Electronics Ltd for its IT

reseller and system integrator fraternity is drawing a strong

response. The Program announced on February 9 offers rewards

ranging from Cash to Maruti Alto to a Honda City on the purchase

of Samsung Monitors, Hard Disk Drives and Optical Media Storage


The Company announced the results of the Lucky Draw under which it

gave away three Maruti Alto cars and a Trip to Pakistan to witness

live the one day International between India and Pakistan for two

winners, in the Samsung Cup cricket series

The final lucky for the Samsung $ Program will be carried out on

April 12, 2004, where the mega bumper prize of a Honda City will

be given away.


of the Maruti Alto Cars

Kumar Jaiswal

Computers, Allahabad


Computers, Vadodara
Ekambaram Nandini

Computers, Chennai

of Trip to Pakistan
Hemant King

Computers, Mumbai


Infotech, Dibrugarh

final lucky for the Samsung $ Program will be carried out on April

12, 2004, where the mega bumper prize of a Honda City will be

given away.

"Earlier it used to take us anywhere between 60 days to 90 days for

replacing a hard disk. Now things are moving fast and we can replace it within a

week. End-customers are really happy to see this kind of reduction in turnaround

time," said Manish Mehrotra, MD, Tritech Enterprises (Allahabad).

At present Samsung with a 3-year warranty on its HDD–is competing head-on

with Seagate and Maxtor. This move will go a long way in further entrenching the

company firmly into the Indian market.

CyberMedia News

New Delhi (CyberMedia News)