Channel will play critical role in Digital India initiative: Rajesh Goenka

The Digital India initiative has brought a lot of business prospects for the channel and now it’s a time for channel partners to do a real value addition in the business, said Rajesh Goenka, VP – Sales & Marketing, Rashi Peripherals. He said that unde the ambitious project of Digital India, the demand for solutions and implementation would boom and the channel partners would play a very critical role in the actual deployment of the Smart Solutions.

Highlighting the significance and role that channel could play in the 'Digital India’ project rolled out by the government of India, during the DQ Week IT Distributor Conclave 2015, Goenka said that in the changing business scenario partners needed to work hard to adapt the new technologies.

“It is time to do a real value addition in business and come up with a basket of solutions”, said Goenka. He said that with more internet penetration the demand for  products and solutions would increase and the channel would play a significant role in delivering those requirements. Therefore, channel partners needed to upgrade and adapt new technologies.