Anish started his career as an Institutional Sales Engineer right after his
B.E. (Electrical) from Tamil Nadu College of engineering in 1993.
His first stint was with Wipro lighting, then a new company with a zilch in
market share. This was comparatively a very new company fighting against giants
like Philips etc. His achievement here was a fast catapulted growth of company
and capturing 10 percent of market share in mere one year. Worked there in the
same capacity till year 1995.
He then perused further studies and did his MBA from Asian Institute of
Management and passed out in the year 1997. Campus recruited for Unilever, he
was posted in Hindustan Lever as Sales Manager (South India) - Chennai region.
During his stint of two years he moved on this region from the lowest sales
profit zone to #1 sales region all over country. He was appraised with GM award
for this feat. Again this stint was for Institutional sales. It was a very
multitasking job according to Srikrishna, as it did not involve just sales
targets as KRAs’, but people management, relationship management as well.
Unilever stint of two years culminated in Coke experience working as the
Channel Marketing Manager.
He took care of two crucial stints in Coke; first a crucial report on eating
and drinking channels in the biggest region of India ie Delhi. This report-CPM,
was a detailed study of market dynamics and buying attitudes of the consumer in
Second stint was to fill the gap between the theoretical aspect of CPM and
the practical implementation of it. He was made Area Marketing Manager and was
responsible for successful implementation of it in this huge region, where 12
million cases are handled a year.
June 2000 Anish moved on the Samsung in the present capacity. Samsung
according to him is a very different story as compared to his earlier
experiences. Unlike being an impulse buy, computer buying undergoes a very
stringent and long thought process. His aim is create the much-required pull in
the market for Samsung.
He plans for the coming year with extensive market pull creation strategies
and for the recent times Q3 will be a very crucial for his performance.
Srikrishna plans are to create innovative channel member incentive schemes and
create value packets for the end buyer.