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Chabria alters business strategy

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DQW Bureau
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Closing the last fiscal (2005-2006) at a figure of Rs 20 crore Chabria
Infotech achieved an all-round growth in the previous year. Wrapping up the
preceding FY with above 20 percent growth, the Kolkata-based IT software and
service providing company has altered its business strategies for the current
fiscal.

“We are seeing an incredible growth in sales due to many new products
enhancements backed by our cut above the rest value pricing,” explained Hemant
Chabria, Director, Chabria Infotech. He also credits the company's sales and
marketing team whose efforts have helped the company to grow more after Chabria
implemented some changed marketing strategies last year.

In an effort to keep intact its growth rate Chabria Infotech is planning to
re-structure its commercial dealings. “We generally strategize our business in
the beg-inning of each fiscal. Currently the industry as a whole is witnessing
an unprecedented growth,” said Chabria. “To cope up with it we have
constantly being introducing new business strategies that are helping us in
maintaining a steady growth over the years,” he informed.

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Unlike its generalized working pattern with all the odd 80 plus companies
that Chabria had tied up with last year, the company has identified the top
brands and products in respective technology verticals from which Chabria
generated more than 70 percent of the total revenue.

In order to generate more revenue the company is now re-strategizing the marketing
operations and will now do complete focused business with the 12 identified key
vendors.

“This focused partnership will allow us to provide the clients with a
comprehensive array of products and services to manage their entire techno­logy
infrastruc­ture afforda­bly in a way they have not been in the past,” said
Manas Sarkar, Head, TIS Division, Chabria Infotech.

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Piyali Guha, Kolkata, May 4

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