Japanese electronics company Casio has announced its association with celebrated musician, singer and music director, A R Rahman as the brand ambassador for its electronic musical instruments division.
A R Rahman is India’s most respected music director and has contributed tremendously towards theIndian Music Industry and has been responsible for putting India on the international map.
Speaking about his association with Casio, Rahman stated, “I am proud to be associated with the brand Casio, which has inspired millions of youngsters to embark on their music journey with an affordable Casio Keyboard and today many of them have become professional musicians. By this association with Casio, I appeal to everyone that they should learn music as it helps in the overall development of the personality.”
He added, “Casio has the widest variety of musical instruments at affordable prices and here is a model suitable for everyone.”
Speaking about Casio’s association with AR Rahman, Kulbhushan Seth, VP, Casio India stated “The overall market size in India for keyboards is small and is growing at slow pace, the key objective of bringing A. R. Rahman on board is to contribute to music by developing the market. More students should learn music and explore its creative functionality including editing of tones and rhythms, song creation and recording. We are confident that with this association, enhanced interest can be generated in students for learning music and they can explore it in depth. With a wide variety of affordable keyboards available, more students can learn music. All these activities will help to serve society by producing better musician and by growing the overall market.”
He further stated, “A majority of children start learning on Casio Keyboards, and even when they mature, they still associate Casio with mini-keyboards and are not aware that Casio has high quality feature rich keyboards for advanced learners as well. With A R Rahman as brand ambassador, we want to break this myth and change Casio’s image amongst serious musicians.”