Capture Onam memories with Fujifilm

While zest and zeal took over the Keralites, as they geared up for Vallamkali (snake boat competition), pullikali (leopard play), pookalam (floral carpets), onasadya (feast), and onam pattu (songs) to celebrate Onam, the harvest festival of Kerala, Fujifilm too added color to the festivities by bringing in a wide range of products to preserve the golden memories.

The company has launched a Facebook Onam rangoli contest on the page: https://www.facebook.com/fujifilmindia , which already has more than 69,000 fan followers. The winner of the contest will win a Finepix JZ100 digital camera.

To keep the spirit high, Fujifilm has taken a digital route and launched a website dedicated to digital cameras "https://fujifilmcameras.in/.

According to K Tanaka, MD, Fujifilm India "During festivals, everyone tries to make the occasion special for the loved ones. However, these days they take an extra effort to preserve those rare moments also. When it comes to Onam, it is the only festival in the country which has been celebrated across Kerala irrespective of religion. These days, it is not only Kerala the whole world celebrates this harvest festival of god's own country thanks to the wide spread rich of Keralites in every corner of the world."

The company has also come up with a festival offer in Kerala where customers will get Benetton bag worth Rs. 1299/- free, with the purchase of a Fujifilm digital camera.

"Digital Medium has the power to reach and influence the audience in a faster way and we want to get to our target customers through our various online initiatives. You expect to see a difference in people's perception towards Fujifilm Digital Cameras," Tanaka added.