Canon unveils Digiclick Zones in Delhi

Canon India Pvt Ltd has announced the launch of its photo retail stores in

Delhi called the 'Canon Digiclick zone'. These stores will be interactive

zones where consumers can expe-rience and enjoy digital photography and further

understand and satiate their curiosity on the various possibilities in digital

imaging.

According to the press release, spread over 250 sq feet area , the Canon

Digiclick Zone located in Paschim Vihar and Sarojni Nagar has on display the

entire range of Canon Digital Cameras and digital products. The company has set

this up as separate experiential zones , which will allow custo-mers to

experience the Canon digital products in a lifestyle ambience.

Commenting on the open-ing, Shyam Sunder, Senior Manager Marketing, digicam

products, Canon India said, "The idea of setting up the Digiclick Zone is

to allow customers to interact with the product more closely. These digiclick

zones also project Canon's brand equity, techno-logy and the complete line-up

of digital camera products under one roof." He added, "The ambience

matches Canon's standing, there is the entire collection of products,

extremely well-trained staff to explain, and, there is a `no-push' environment

here. The aim is to create product aware-ness and enable informed

purchase."

The Digiclick Zone show-cases Canon's latest range of digital camera like

digital cameras, video DV camco-rders and SLR wide-angle zoom lens for both the

consu-mer and professional segm-ents. The digiclick zone showcases industry's

first digital camera targeted at the youth - PowerShot A400. The other digital

cameras show-cased here are PowerShot range, Digital IXUS range along with

Selphy direct printers. The new range of camcorders including MV 700 series is

also exhibited.

CyberMedia News


New Delhi