Canon to expand its horizons in Gujarat

Canon India Pvt Ltd kicked off a major marketing and brand building campaign–‘Celebration
Yatra’ in Ahmedabad, as it sees Gujarat as one of the potential high premium
markets in the country. Keeping this in view, Canon has embarked upon expanding
its marketing operations and make its retail service network, stronger in
Gujarat, during 2004.

Canon is riding high on the growth of its digital imaging market in the state
during the past year where it captured a 40 percent market share in Gujarat in
the ink jet printers category. The company is now eyeing a major market share in
the Rs 3,000 crore per annum photo industry, where Gujarat is a major market.

Witnessing a growth in the laser printer category, Canon is now working out
strategies to enter into this segment in a big way. In order to achieve all this
growth, the company will soon enhance retail presence in Gujarat to 60 from its
current 10 points, informed Alok Bharadwaj, Director and GM–Consumer Imaging
& Information Division (CIID) and Volume products, Canon India.

From its current operations in Gujarat, the highest contributor of its
coffers, Canon is likely to expand its operations in 11 new towns including
class-IV towns.

CyberMedia News Service

Ahmedabad