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Canon set to rev up its retail landscape...

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DQW Bureau
New Update





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Buoyed by the response that the retail is getting, Canon

India is embarking on a strategy to further enhance its focus on this segment.

Billed as the 'Canon Experience', the company is planning to have its

exclusive showrooms in all metros very soon.

“The retail segment is doing pretty well for us. We

already have our focus towards this segment in terms of our DigiClick Zones for

cameras and IT Imaging Zones for printers. Now we are trying to create exclusive

Canon showrooms, to help people have a 'Canon Experi­ence'. We would be

targeting places like shopping malls, and here all our products will be

showcased. We have just inaugurated our first such showroom in a Gurgaon

shopping mall. Moving forw­ard we are looking at having 12 such showrooms in

all the metros,” explained, Alok Bharadwaj, VP, Canon India.

"We are planning to

increase the number of DigiClick Zones to 100 and IT Imaging Zones to 300

by the end of this year"



                             

-Alok Bharadwaj


                               

VP, Canon India
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Keeping its focus towards the camera and printer segments,

presently, the company has 28 DigiClick Zones and 140 IT Imaging Zones within

India. “Retail is very important to us. These are the places where an

end-customer can walk in and get a feel of our products and offerings. We are

planning to increase the number of DigiClick Zones to 100 and IT Imaging Zones

to 300 by the end of this year,” he added.

With employee strength of 440, Canon India genera­ted

revenue of Rs 306 crore for last year (2005) and this year (2006) the Indian

subsidiary of the Japanese imaging technology giant is targeting a figure of Rs

400 crore.

Zia Askari New Delhi, April 5

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