Canon rolls out new products for Durga Puja

Canon India unveiled 10 new camera and camcorder products for its camera
division. This is the second product launch by the company in 2009 for camera
products. The announcement includes Canon's plans and strategies to prepare for
the post recession high growth phase to coincide with Durga Puja peak sales
timings.

Alok Bharadwaj, Sr VP, Canon India at the launch

At the launch, Canon unveiled products from Canon's Imaging Communi­cation
Products division which included six digital compact cameras, three digital
video camcorders, one digital SLR and one compact photo printer and three
professional lenses.

Speaking on the occasion, Alok Bharadwaj, Sr VP, Canon India said “Our new
integrated marketing thrust including special offers for customers is expected
to give us a record growth of 50 percent during this festival period in India.”

Canon also launched its 'Print Affair' roadshows for the last mile activation
for its Selphy series of photo printers.

It has also introduced 'Go Pro' marketing program. Canon is signing up with
12 famous photo­graphers and six expert trainers. Canon is conducting four photo
tours in the next six months. The first two tours are to Ladakh and Goa, which
will be conducted in September, followed by tours to Sikkim and Jaisalmer in
November.

Canon India plans an investment of Rs 20 crore during festival periods. The
company also launched its new 'I can with Canon' campaign at the conference.