Canon registers growth in slowdown

DQW Bureau
New Update


IT peripheral business division of Canon India claims to have registered a

growth of 49 percent, compared to the growth in first half (H1) of last year,

and has clocked revenue of Rs 93 crore in first half of this year.

“Industry grew by five percent and we registered a growth of 49 percent in

this H1 compared last year H1. When everyone was cutting on their visibility

cost, we went aggressive in the market,” said VP Sajeevan, Assistant

Director-Consumer System Products, Canon India.

In H1, 2009, Canon did 17 mega style exhibition, 198 roadshows and 59 channel

meet. "All these efforts have helped us in reaching out to 21 lakh consumers in

last six months," said Sajeevan.


As the government of India has set aim for paperless governance in next five

years and will be required to archive data in printed form, Canon is confident

on increase in demand for print business. The company has set its eye to meet Rs

850 crore revenue by this year and by 2010 it aims to touch revenue figure of Rs

1,000 crore.

While Canon's laser printer business registered a growth of 160 percent and

gained 31 percent share of the market, the company has witnessed 33 percent

growth in scanner business from government segment, especially purchased for

archiving government documents.

“There are lots of new government projects coming up like e-literacy in

Maharashtra and e-governance projects in Gujarat which are going to push

business opportunity for IT peripherals," he added. Canon will now pump around

Rs 10 crore for its marketing plans.

(Source: CIOL)