Canon launches slew of digital imaging products

With the slogan ‘shoot, share and show’, Canon India
launched a slew of products for consumers and SOHO users. In a press conference
organized in New Delhi, Canon announced that, with the launch of 20 new products
in the market, the company wants to redefine the domain of digital imaging
industry.

Canon’s range of 20 digital imaging product unveiled includes
seven digital cameras, two AIO photo printer for SOHO users, the company’s
first Bluetooth mobile printer, one bubblejet printer for profess-ional colors,
photo media paper. Three digital video camcorders for making movies, one home
theatre projector, one projector for the office, two faxes and one personal
family copier. The products introduced are aimed at encouraging the ‘do-it
your-self’ culture.

Outlining the company’s strategy to drive the digital
revolution in India, Alan Grant, President and CEO, Canon India, said,
"Canon is using its unparallel consumer know-ledge and technical
inventi-veness to cut through the com-plexity and make technology a positive
ingredient in people’s lives. Consumers are comfort-able with technology
because they enjoy digital photography and digital video. The challenge is to
seamlessly integrate technology into their passion and Canon is committed to
driving this revolution by providing compelling solutions to consumers."

Now canon is positioning itself more as a lifestyle product and
less as a commodity, therefore, its distribution model will definitely see a
shift. On this, Alok Bharadwaj, Director and GM (CIID–volume prod-ucts), Canon
India commented, "Our relationship with partners who are basically looking
at pro-ducts as commodity is definitely short lived." He added, "Canon
is uniquely positioned to offer consumers and SOHO users the complete digital
imaging expe-rience of capture, share and pr-int. The multifunctionality, com-pactness,
styling of our products reflect the changing needs of today’s digital user and
caters to their desire of seamlessly integrating technology into their
lifestyle. Given our strong product line-up and aggressive marketing plans, we
are focused at achieving all round revenue growth of over 59 percent in consumer
imaging business in 2004."

CyberMedia News

New Delhi