Canon enters Laser A4 MFP printer space

In a bid to address the growing need of mid and high A4 desktop printing requirement, Canon India has introduced four models of copier based MFDs, with a starting range of Rs 1.5 lakh onwards. It has also strengthen its scanner portfolio with the launch of four models for the personal, work group to department level digitization needs.

Presently, the market of A4 copier MFDs is majorly dominated by players like HP, Samsung, Xerox and Ricoh. The company feels, the new launch will dent their market share with the new suits of products.

The imageRUNNER 1700 series which includes imageRUNNER 1730,1730i, 1740i and 1750i models offers high-speed A4 black and white printing, scanning and copying to address the mid and high-end desktop A4 printing requirements where A3 MFD has space constraints. This series comes with four variants with speed ranging for 30ppm to 50ppm. Also this comes with inbuilt universal send feature.

According to Bhaskar Joshi, manager(marketing), office, Imaging solutions division at Canon India, "We have been present in the A3 space for last many years. Having said that these are heavy duty and high priced printers. But, we see the government and SME sector are the key growth drivers for this segment; the A4 Copier based MFDs is ideally suited to meet all the requirements of the Indian SMEs and government segment. Organizations which are having printing need of 10,000 prints, are the suitable buyers."

With this rapid growth Canon is focusing on Managed Document Services (MDS) as strategic value proposition to its customers and it is expecting a 50% growth in this domain with revenue achievement of Rs 75 crore in MDS for the year.