Buffalo to focus on brand visibility

Buffalo, a Japan based networking, storage and multi-media solutions provider, is aggressively enhancing its brand visibility for its products. The company is taking to social media as its marketing tool and retailing to connect to end-consumers.

Speaking to The DQ Week, Susumu Kobayashi, country head, Buffalo informed, "Currently, we are participating in major IT fests and exhibitions, so that we can reach out to the maximum number of people. Our target is to reach customers in tier-2 and tier-3 cities through adding dedicated partners. There are near about 40 authorized partners and we are working with 250-300 resellers for our Indian distribution."

On the partners front, Buffalo has Supertron and Ingram Micro as its two national distributors. In this quarter, it is planning to add more partners who will be working exclusively for them. The company has also identified high growth drivers for the new financial year. In addition to this, Buffalo has opened several brand stores called 'Buffalo brand store' in several cities across the country and is also looking forward towards finding better locations mainly in the metropolis.

He further added, "In today's picture, the consumer demands exclusiveness, for which they prefer brand stores rather than the regular retail stores. This provides them the entire range of all products under one roof. With the help of such retail stores, consumers can rely on products they wish to buy."

Continuing to concentrate on storage and Wi-Fi market in India. The company's complete focus will be on storage and NAS products along with wireless products. "We are coming up with lifestyle products like portable HDD model HD-PNTU3 which is available in 6 different colors and the compact yet powerful AirStation Wireless-N WCR-G300 router. In the wireless category, the focus is on our range of routers that are equipped with best features available in market with up to 450Mbps. In NAS also CloudStation is our latest offering in which consumer can use it as a storage for smartphones, etc," Kobayashi concluded.