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Brother plans to invest $ 3 million in India

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DQW Bureau
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Brother International, the Japanese vendor of MFDs, printers, fax machines

etc, has planned to invest $ 3 million within the next three years on

promotional activity amongst channels and end-users. These investment plans have

been right in time with its recent launch of MFDs in India. It has been present

in India since 1997 with its range of Ptouch label printers.

Though Brother is a late entrant in this arena with all the biggies present

in India, RS Anand Kumar, Country Manager, Brother International, claimed,

"In fact, we have launched at the right time and have ventured only after

conducting research and doing the required homework. On the channel front we

have Godrej as our nat-ional distributor which has approximately 150 dealers

under its array which will increase to 250 by the end of this year."

Brother has already started its promotional activity for the trade as it has

started channel meets in February and has planned to cover 10 cities by June

which mainly include Hyderabad, Pune, Ahme-dabad, Cochin, Chandigarh etc.

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On the end-user front, Brother is in the process of concptualizing retail

initiatives where even channel partners may also be included. "The existing

partners having the required retail infra-structure will be included. But

nothing has been planned, there-fore it would be too early to comment,"

added Kumar.

On the service front, Brother had already trained Godrej engineers at its 14

locations while at the other locations there are other partners appointed.

Brother along with Godrej will soon launch a toll free number for the Indian

market, which will be accessible in the beginning from eight locations.

Brother presently offers four inkjet and four laser models in the MFD

segment. It also plans to launch its laser printers this year, which it supplies

to OEMs presently.

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Nancy Sudheer


Mumbai

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