Brother introduces 'Service First' program

DQW Bureau
11 Apr 2005


Brother International has introduced 'Service First' program under which

the company will offer a three-year warranty on laser printers, and laser MFD.

It will provide a two-year warranty on fax machines and one-year on inkjet MFDs.

The company also announced extended warranty packages for customers beyond the

normal three/ two year/ one year offerings under this program. 

RS Anand Kumar, Country Manager, Brother International, said, "Our

objective in launching the program is to provide customers with a value-added

service in our range of imaging products that will differentiate us from the

competition. The scheme is aimed at boosting consumer loyalty thus providing

customers with a win-win proposition by offering increased warranty on the

Brother range of products." 

Brother has appointed Accel ICIM as the national service provider. The latter

has a direct presence in about 35 locations and reach across 100 locations.

Anand added that with a neutral service provider in Accel ICIM, customers can

surely expect a better level of support and across more cities." 


To further give a fillip to the Service First program, Brother will also work

with Accel to launch service weeks at Mumbai, Delhi, Bangalore and Chennai.

During this week, customers in each city can bring in their Brother machines for

a free service at the local Accel centers. 

Brother will also launch a new range of inkjet MFDs for the home and SOHO

segments shortly. Captioned as the 'Lifestyle' series, these products are

aimed at widening the offering to address more markets. Brother had earlier

launched its MFDs and laser printers. These products are available through

distributors in the IT/ OA/ supplies channel and some select supermarkets.

CyberMedia News