Brother International announces ‘JCCP’ program for the channel

Brother International, a Japanese electronics major, that had recently

launched its range of Mulitfunction Devices (MFDs) in the Indian market has

announced the ‘Brother J Class Privilege Partner (JCPP)’ program, with an

aim to reward consistent achievers. Under the scheme, one can become a member of

JCPP by participating in a points-based scheme, wherein channel partners from A

and B-class market are required to earn 1,000 points and partners from C and

D-class markets are required to earn 800 points to qualify. According to company

sources, 60 percent of the points have to be achieved in the next quarter

onwards to remain a member of this club. Points can be earned on purchase of

MFPs/fax distributor–Godrej, the national distributor for Brother in India.

Anand Kumar, Country Manager, Brother in India, said "Our objective is

to motivate and reward consistent partners thereby, we achieve our objectives of

increasing reach and penetration of our products. We are confident that the

channel will grab the opportunity and benefit through Brother products, thus by

enhancing our presence in the country."

Every point is worth Rs 10. Partners can redeem these points at the end of

every quarter, once they become a JCPP member. 50 percent of the points earned

will be redeemed in cash and the remaining 50 percent can be redeemed as

advertisement subsidy, which include expenses incurred by partners for

exclusively promoting Brother products through visible media like newspapers,

magazines, hoardings etc. All those who qualifies as JCPP member will also get

additional benefits, which will be announced from time to time.

With Godrej as the national distributor, Brother aims to have about 250

channel partners by the end of the year. The company along with God-rej will be

conducting focused channel and end user prog-rammes through multi-channel

promotions utilizing above the line and below the line methods.

DQW News Bureau


Mumbai