With the global printer becoming saturated, Brother is expanding its presence in India, which it considers as a potential market and is looking to increase its share in the country's laser printer market.
Last year the company had taken measures to improve its presence in India and the regional distribution structure that has not only helped it record a 40 percent growth in the last few months, but also helped expand the reseller base.
"Compared to the global printer market which has become saturated, India has tremendous potential as far as laser monochrome multi-function (MFP) and single-function printers are concerned. We plan to strengthen our reach in India to garner a 10 percent market share in the next 12 months," said Toshikazu Koike, Director and President, Brother Industries.
Last year the company changed its distribution model from national to regional, which it claims has helped Brother boost its reach. "The new distribution structure has not only helped us record a growth of 40 percent in the last few months but also helped us expand base of resellers in a big way," added Koike.