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Brocade launches pay-per-use model for networking infrastructure

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DQW Bureau
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href="https://www.dqweek.com/brocade-courts-smbs-through-new-channel-programs">Brocade,
a networking solution
major, has rolled out a new monthly subscription model-Brocade
Network Subscription (BNS). Through this model, customers can avail
networking infrastructure as a pay-per-use model. With this offering
Brocade is confident to reach out to those customers who are shying
away from putting investments in the networking infrastructure.
However, the company claims to be the first one, to roll out a
service model in the networking space. Speaking on the sidelines of
the introduction of BNS, KP Unnikrishnan, marketing director, Asia
Pacific, Brocade, said, “The subscription model would enable
customers to align network investments with actual usage without
paying additional capital expenditure. It is a way to acquire cloud
optimizing network infrastructure on a monthly payment model. With
this, you can buy networking on pay-per-use model with high
flexibility to scale up or down the network utility and agility with
minimal risk.”

To begin with, Brocade is looking at
4 key segments such as managed service providers, government,
cloud/hosting providers and large enterprises, as attractive options
as they faced budget constraints or are looking for more predictable
expense management. Unnikrishnan also said, “We see this new model
to uptake in next 2 months, however in a short time Rackspace has
become one of our global customers. In addition to monthly
subscription model, Brocade will continue to offer networking
solutions on capital purchase and capital lease. Brocade is offering
this hosted model for as low as $10,000 monthly subscription;
however, it is looking at companies with $5,00,000 of investment plan
for networking infrastructure.

Brocade has already invested $100 mn
in the APAC region to popularize the cloud model. In order to educate
the CIOs, the company is organizing a cloud study tour in the coming
month. Parallel to this, it is also investing in educating its
channel partners. The new hosted model will offer additional
opportunities to its partners.

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