Branded power supplies are in demand

DQW Bureau
08 Feb 2011

products are taking over the current trend in PC components. The
end-user has become intelligent and well-knowledgeable, which in turn
has lead towards the demand for quality products. DDR-2 market is
more or less being used for the upgrade market, which is now been
taken over by DDR-3. Even DDR-3, the low-powered performance-oriented
module has become a craze, as everyone is concerned towards
generating low heat and reaping the benefits of more speed. The green
revolution is
taking over the entire technological development, as everyone is
concerned towards the global warming phenomenon. The memory industry
is looking forward towards the transition of 30nm/40nm chips, as
DDR-3 became the mainstream module. The recent introduction of Sandy
Bridge by Intel, modules operating voltage has been lowered to 1.5V,
which spreads the message of 'go green by using less power' and helps
in emitting less heat to save the planet from climatic changes. SSD
pricing is being dropped due to technological developments and
pricing gap is reducing against HDD.

India market has been
growing consistently irrespective of worldwide economic gloom and
recession. Off late, the Indian customer has been readily accepting
new technology and is understanding the benefits of using a quality
product, which in turn leads to tremendous growth of branded products
in India. SSDs are taking over the HDD market and the only negative
factor is the price gap between the two. End-user is concerned for
speed, quality and performance and willing to shell out the extra
penny for these products.

Branded power supplies are
in demand as Core i5 and i7 require true wattage to perform which is
not available in the unbranded segment. There has been a lot of
developments and launch of new products in the components industry.
Launch of Intel Sandy Bridge leads to introduction of low-powered
performance oriented memory modules, which works on lower voltage
like 1.5V. Introduction of SSD against the HDD in capacities of
240GB, 512GB etc, which is slowly taking over the market due to its
qualities like double read write speed, shockproof, break proof and
by using flash which means that the data is completely secured.
Introductions of high-end power supply in higher wattage, 1200+w with
80Plus Gold certification for over 90 percent efficiency for
unmatched voltage stability and performance are taking over the

Indian clients are heading
towards branded segments in PC components. We have noticed that the
end-users are becoming more knowledgeable, understand and willing to
shell out that sometime extra for a good brand. They are concerned
for the quality and performance of their components and of course the
service offered. Acceptability factor has risen for new products and
technologies which were not seen a few years back. India was the last
country to introduce new products, but now we are heading the list.
as a brand has always been concerned about quality and speed
and that is our forte and reputation. We have introduced lots of new
product in synchronization with the Indian clients. For Sandy Bridge
we have launched our Vengeance modules, SSD. We are the fastest in
the industry with 285mb/s and 275mb/s read write speed. Corsair
power supply has seen tremendous acceptability with the introduction
of core i5 and i7, as a normal unbranded power supply does not work
on it, which in turn contributed towards the awareness program of a
brand which offers true power and not manipulated wattage.

The main factor hindering
Corsair's growth is the duty structure of India, if the government
can seriously look into this factor then Corsair would become an
affordable brand and the most used brand in India known for
its quality and service. We see heaps and tons of potential in coming
years and have made our plans meticulously for India. With the recent
launches for India specific product lines-high-end cabinet like
600T, gaming power supply (price performance oriented), SSD's,
Vengeance modules etc, we foresee Corsair to seriously grow in its
India business.

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