BPL Mobile is planning to introduce a service-caller ring back tone (CRBT)
for the first time in the country. According to BP Singh, COO, BPL Mobile
Cellular Ltd, the feature allows the user to preset a ring tone that will be
heard by the caller.
The subscriber could also assign a special ring tone for special calls. The
service has been launched in the Mumbai circle and will hit the Mahara-shtra and
Goa circles by the end of this month.
Singh was speaking to me-dia persons at the launch of four value added
services by BPL Mobile in Pune. "Strate-gically, value added services have
always been a focus area to enhance the value proposition to our subscribers.
This will help in increasing our brand edge while contributing additional
revenue from the mobile user," he explained.
BPL also introduced services such as missed call alerts and Voice Response
Service (VRS) for its post paid and prepaid subscribers in these circles.
CyberMedia News
Pune