Bohra Technology to focus on LCD monitors

Bohra Technology Pvt Ltd, a leading subdistributor in Ritchie Street, has
recently tied-up with Proview as their exclusive distributor for LCD monitors in
Tamil Na-du. Com-menting on the tie-up, Nirm-al S Bohra, CEO of Bo-hra Tech-nology,
said, "Proview has got a good min-dshare in the mar-ket and is competitive
on all fronts when compared with any other brand. Moreover, Proview offers
better margins for the channel partners in business."

Proview will announce its new schemes to promote the product and it is
getting aggressive on the channel front, he said. Proview 14-inch LCD monitor is
priced at Rs 13,990. "Proview is also doing well in the traditional CRT
category and it is priced very competitively with 15-inch available for Rs 4,250
and 17-inch quoted at Rs 5,500," said Bohra. However, Bohra Technology will
now focus more on LCD monitors as the customer awareness and acceptance are
increasing here. "Altho-

ugh, LCD monitors are pri-ced high when co-mpared with CRT, the mar-ket is mo-ving
to-wards them, consider-ing the features and comfort LCD monitors offer. We are
confident of selling more units in the coming months," he explained.

Bohra Technology is a multi-brand and multi-product company, and has recently
tied-up with Multi Computer, the US-based company, for marketing its networking
and communication products.

DQW News Bureau

Chennai