An avid reader, Alok Gupta did his BE from RB College (1990) in computer
sciences. His studies have been in the right tempo with his sporadic venture-Softmart.
Started in 1994, it has been reckoned with reverence in the market for tapping
the right market and good service.
Gupta had set his feet on the corporate world right after his graduation with
the head start in Tata Consultancy Services, as a System Analyst. Working on
Oracle 7, AX 400 and other like packages, he was involved in various software
projects. But his skill sets were more bent on the commercial side, and soon
started helping the marketing team with his technical expertise. So as to say,
was the evangelist for the marketing team. Till 1994 July, this was his arena of
action. But things changed a lot after that.
August 1994, Softmart came in being with a strong vision of doing one thing,
but doing it perfectly. Starting with a single product-Tata e.x. It grew in six
months to a 100-channel partners strong company, and now is a 4,000 resellers
strong organization. Posing a turn over of Rs 40 lakhs in the first months,
Gupta has created this software giant as an Rs 8.32 crore organization.
Selling around 25,000 software products, Gupta plans to focus on perfect
customer relations. As he asserts, at Softmart we do not have marketing but
He also plans to diversify in other ventures; lately he opened up a call
center training institute and looks forward to add more value-added products in
the Softmart. To him fortifying will always be on the list. Rest everything he
knows is going as per his goals.