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Bhubaneswar, also
known as the temple city of India, is one of the largest and most
prominent IT hubs of Orrisa. The city has seen huge growth in the
metal processing industry, and has become one of the fastest
developing cities of India. The government has also fostered its
growth by developing IT parks in Bhubaneswar, such as Infocity 1 and
Infocity 2. Backed by the dominant IT industry, and the presence of
myriad industries, the city has a well-flourished and growing IT
business.
Owing to the
presence of more than 60 engineering colleges, Bhubaneswar has a
large population of students, which contributes 60% of the
marketshare. The education segment is considered to be the backbone
of Bhubaneswar IT market, besides the corporate, government, SMB and
manufacturing verticals. The market has been growing at 20-30% YoY
and will continue to register more growth in the coming years. The
city witnesses business from both hardware and software players.
Quick Heal anti-virus software and Tally business solutions are some
of the big names in the software product brands. Dell, HP and Sony
are the most preferred brands among laptop buyers. “New
technologies always draw the attention of buyers. These days, tablets
are selling like hotcakes, and Samsung Galaxy is one of the top
choices of consumers,” said Dhirendra Kumar Khandelwal of E Square
Systems & Technology. Consumers also prefer to purchase netbooks,
besides tablets. “Samsung laptops and Beetel peripherals are also
driving the sale these days,” said Subash Das of Info World.
The
Bhubaneswar IT
market has around 200 resellers and dealers. It witnesses a sale of
6,000 laptops per month. According to Anil Kumar Choudhary of
Computer
& Communications, “Most of the business
happened during June to October, because c
admissions take place during these months, then festival season
around the month of October also drives large number of customers.” The
presence of major national distributors like Redington, Ingram Micro,
Rashi Peripherals is an another advantage of the city. Bhubaneswar
has a computer association, IT Association of Orissa (ITAO), which
helps dealers and resellers in solving their matters with vendors. As
far as vendor-dealer matters are concerned, some dealers complain
that vendors often hire new channel partners and distributors, which
affects their business. They expect their vendors to provide right
products and support. “They should come up with new promotional
schemes and try to incorporate new and catching advertising methods,
which can help us to escalate our business growth,” opined
Choudhary. The dealers are fairly positive about the market growth
and expect it to rise in the coming months.