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Popularly known as
the 'City of Lakes', Bhopal, the capital of Madhya Pradesh, has
marked an important sign of its presence in India for its fascinating
amalgam of scenic beauty. Bhopal has an aristocratic imprint of its
former rulers, besides its equally impressive modern edifices. Since
its inception in 1708 by an Afghan soldier, Dost Mohammed, the city
has been witnessing vibrant colors of changes. One can also easily
identify the blend of different cultures of Buddhists, Hindus,
Mughals and Afghans here. Besides being
recognized as a multi-faceted city, Bhopal has also been considered
as one of the most important industrial regions of the country. Most
of the business comes from the production of cotton textile, jute and
electrical products, as well as power generation. In fact, it is also
an important economic, educational and political center of the state.
The IT industry in
the city has also being faring well. Although, it has not seen any
major developments or changes from the last one year, it is still
hovering around an annual revenue of approximately Rs 10 crore. “As
far as the IT industry is concerned, the city has been growing at
around 15 percent per annum,” pointed out Amitendra Srivastava,
CEO, Coral Business System. He further added, “There are around 250
dealers, resellers and retailers, who specifically serve SMBs, SOHO
and education verticals.” Anurag Jesani, CEO of Taurus
Microsystems, said, "Majority of the customers are from the
government sector followed by corporates and the retail segment."
Most people like
to spend on buying laptops, desktops, processors, networking and
other accessories from major brands like Intel, Sony, HCL, D-Link and
HP. There is also a huge demand of servers from IBM. While asking
about the presence of any IT association in the city, Jesani said,
“We have an active association, Bhoj Information Technology and
Office Automation Association (BITOAA), which is very helpful in
solving our problems, and maintaining harmony in the market. It also
organizes various events like, IT Mela and Cricket Matches for the
dealer community here.” Dealers in the city seem to be happy with
the association, which came into being in 1997. The association has
around 100 active members and works as a three-structured
organization. It has been consistently working to address various
problems faced by its members.
When it comes to
dealing with vendors, every retailer or dealer has some kind of
issues with them. The most common problem that creates hurdles for
dealers is that vendors have very aggressive marketing techniques and
a lethargic approach towards service problems. The only solution
which the dealer community looks forward to is timely delivery of
products and prompt services. However, the dealers need to practice
perseverance, to see how and when their expectations are met.