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Situated in the Bharuch district of
Gujarat, Bharuch city is located on the banks of river Narmada and is
a major sea port as well as being the administrative headquarter of
the district. The city sees a lot of agricultural and industrial
activities. It is one of the heavily industrialized cities in
Gujarat. There are a number of chemical plants here, producing
fertilizers, paints, dyes, cotton, textiles and dairy products.
Gujarat's biggest liquid cargo terminal is also situated here. Many
multinational companies have set up their manufacturing units in and
around the city. Currently, the main focus of the market is on the
home, SOHO and retail segments as these verticals are helping the
channel to sustain their business. “There is great opportunity
lying ahead in the SOHO segment as 90 percent of the dealers in
Bharuch are focused on the same,” said Talkin Zamindar, CEO, Media
Infocom.
Despite the slowdown in the past few
months, the IT market of Bharuch has been progressing steadily. It
has maintained its moderate sales record and the partners are hoping
that the coming months would yield better results. Dell is the top
performing brand in the city when it concerns laptops. As far as
desktops is concerned, Compaq, Zenith and HCL is a hit among the
customers. Channel partners claim that HP sales has gone down for the
past 8 to 9 months because of the lack of marketing activities in the
local region. “HP supports the bigger players in Ahmedabad and we
felt totally ignored. They do make a lot of commitments but when it
comes to fulfill those promises they are not bothered at all,”
added Zamindar.
The issues regarding HP has gained
prominence in association meetings and in IT Panchayats.
Partners have raised the issues at various levels but they claim that
complaints go no further and no concrete steps are taken to resolve
the issues. Throwing more light on the same, Manish Shah, CEO, Shroff
IT Services said, “Delay in services is the main issue I am facing
with HP, whether it is printers or laptops. They take such a long
time to resolve issues that now we are habituated with the company's
attitude for a quite while now. It becomes very difficult to handle
our customers' complaints, which again puts us in bad light. We keep
on constantly following up with HP, but there seems to be a
communication gap between us.”
Voicing their displeasure with the
system HP has in place, channel partners especially are unhappy about
the attitude of designated service providers. “The vendor does not
listen to our complaints nor takes any action regarding the same. We
can only make contact with HP via e-mail as no one is ready to share
the numbers of the top management with us, which is very depressing,”
added Jignesh Patel of Shivam Computers.
Interview
Talkin Zamindar, CEO, Media Infocom
What are the major challenges in the
Bharuch market?
Service issues with HP is a constant
ailment for dealers here.
What are the leading brands in
Bharuch?
For laptops Dell rules undoubtedly and
as far as desktops are considered Compaq, Zenith and HCL are a hit
among customers.
Which customer verticals are
contributing to the IT segment in Bharuch?
Currently the main focus is on the
home, SOHO and the retail segment as it is helping the channels to
sustain their business. There is great opportunity in the SOHO
segment as 90 percent of the dealers in Bharuch are focused on the
same.
An Overview
Market name:
Market location: Bharuch
district, West India
Market size: 300-400 PCs per
month
Surrounding markets: Ankleshwar,
Dahej, Panoli, Jhagadia
Prominent dealers: Shroff
IT, Media Infocom, Sunshine Computers, Shivam Computers
Associations: Ankleshwar Bharuch
IT Association
Business trends: The channel
partners are pinning their hopes on the corporate sector