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Bharti to focus on channel for fixed wireless business

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DQW Bureau
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After launching its wireless home phone ser-vice 'Airtel Mega' - New

Delhi-based telecom service provider — Bharti is all set to increase its focus

towards channel partners in order to push its product in the Indian market.

As a part of this initia-tive, the company is right now in the process of

iden-tifying more than 600 fixed business associates (FBA) across the country,

to push its product in the market.

“As this is a different product with lots of attrac-tive features. We have

decided to go for creating a special channel for this product. At present, we

have already started work-ing with close to 250 FBAs and the rest would be

iden-tified very soon. We are looking at having over 600 FBAs. In this case we

are typically looking at diffe-rent geography-based peo-ple having outbound

sales experience,” infor-med, Vishal Sehgal, VP - Fixed Wireless Business,

Bharti Airtel.

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In a bid to target the market in a different way, Bharti is planning to use

service towards building a USP for this product in the market. “We will be

using service in order to create a USP for this product in the market. This

product co-mes with the additional benefit of a unique after-sales service

model. We are also looking at having direct sales force going to homes. This

would cer-tainly help us in terms of building our brand and selling the product

in the market,” he added.

Airtel Mega operates on GSM network and is avail-able in postpaid and

pre-paid plans. The company is planning to roll this prod-uct in close to 4,000

towns and villages across India.

Zia Askari New Delhi, July 20

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