BharatMatrimony ties the knot with Rediff

Chennai-based BharatMatrimony.com, a long standing and comprehensive matrimonial portal, with a database of about 50,000 registered members, has entered into an alliance with Rediff.com India, to provide online matrimonial services to users worldwide.

"The association with Rediff.com is a crucial part of our strategy to get existing online surfers on to BharatMatrimony.com. BharatMatrimony.com has experienced tremendous growth in the last three years, and it is now important to make that growth sustainable by tapping high traffic sites like Rediff.com. We are looking at having 90,000 registered members by March 2002," said S Suresh, Business Development Manager,

BharatMatrimony.com.

"The alliance with BharatMatrimony.com is in keeping with the company's India-strategy of providing users comprehensive specialized services by forging alliances with content specialists. We believe this association will serve and benefit our users by providing a range of matrimonial services in the large and growing matrimonial market. Such alliances not only help us serve our users better but also provides us with multiple revenue steams," says Nitin Gupta, president and COO, Rediff.com India Ltd.

The two companies will also be looking at extending this relationship to online promotions and other traffic generating events.