BenQ India announced its tie-up with Inspan Infotech for distribution of
computer peripherals in the Indian sub-continent. The initial products to be
introduced are aimed at both the consumer and professional markets, and consist
of keyboards and mice.
This tie-up aims at consolidating BenQ's presence in the Indian market and
hence moves up the value chain by leveraging its manufacturing strengths and
experience in the field of input peripherals. This partnership will help BenQ
consumers gain access to its keyboard and mouse.
Inspan has a strong presence in South India apart from Delhi, Lucknow and
Jaipur. This partnership will also help BenQ to reach to out B and C class
cities. "This partnership will help BenQ reach out to diverse areas and
thereby help in expanding its presence across the country. Said Ish Bawa,
Marketing Communication Manager, BenQ India, "The SMBs, B and C class
cities were the markets, which saw maximum demand for personal computers.
Srinivas, Business Manager of Inspan said, "India has trem-endous
potential for growth, and with strong presence in south India. Apart from other
cities, we are confident of capturing significant share of the computer
peripheral market. With growing demand of customers seeking the com-puter
peripherals at one stop, this partnership shall earnestly fructify the
objective."
DQW News Bureau
Mumbai