BenQ India appoints Iris as national dist

BenQ has announced a tie-up with Iris Computers Ltd as national distributor
for its range of LCD monitors. According to the press release, this move sym-bolizes
BenQ's growing focus to increase its market share in the LCD market by
leveraging Iris Computers' presence of 900 channel partners across India. This
will further help BenQ to increase penetration, especially in the corporate
segment, with prime focus on the metros although BenQ LCD monitors have
representation in the market through eSys India Ltd. Speaking on this occasion,
Vishal Sriwastv, Digital Media Division Business Manager, BenQ India said,
"The Indian LCD market is at the threshold of rapid growth. Our tie-up with
Iris Computers who comes with eight years of expertise in corporate channel will
help us tap the corporate seg-ment and increase our market share. This growth
will especially be driven by the IT/BPO sector."'

"BenQ is strong global IT brand with long term commit-ment to the Indian
market. We are proud of our association with them, especially for LCD monitors
where BenQ is an established technology pio-neer. We will leverage our network
of over 900 partners to increase BenQ's share in the growing LCD monitor
market," said Sanjiv Krishen, chairman, Iris Computers.'

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