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BenQ gets strict on parallel import market

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DQW Bureau
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DQW News Bureau New Delhi, Nov 22

BenQ recently asked channel partners to be cautious of dealers

who trade in parallel import products, avoiding custom duties and other import

levies. Also since these products are not registered with BenQ India the company

cannot extend the regular service and warranty policies to its customers.

The

company urged the channel community to purchase through their certified

authorized dealers so that the channel could get full mileage of various schemes

and benefit programs that the company extends. This would be beneficial to even

the end customer who would receive prompt service.

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BenQ has a network of dealers across India (BenQ's Authorized

Premium Partners), certified by the brand to market and sell BenQ products.

Jimmy Ju, IT Head, BenQ, said, "We have been growing very fast particularly

in LCD monitor business which could lead to import of our monitors through

parallel importers. Hence, we believe there is a need to caution our channel

friends so that we can continue to deliver our regular services and support to

our loyal partners."

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