BenQ flags off its 80-city roadshow

BenQ has flagged off an 80-city roadshow covering the whole of India. The
roadshow comes close on the heels of BenQ’s tie-up with Onida for service and
the more recent launch of its all India advertising campaign during the Indo-Pak
series.

According to the company release, the roadshow has ta-ken off with a
two-pronged ap-proach–opportunity to target the end user and organize dea-ler
meets where existing and prospective channel partners can personally meet with
BenQ’s divisional heads.

BenQ has selected 80 key cities and towns where a spe-cially designed van,
‘The Joy on Wheels’ will be traveling. The van carries BenQ’s entire range
of products encom-pas-sing mobile phones, Joybo-oks, LCD monitors, scanners,
projectors and optical sto-rage. This will be a unique op-portunity for
residents of B and C class cities to experie-nce a touch and feel of BenQ’s
complete range of digital lifestyle products.

CyberMedia News

Mumbai