Speaking about this tie-up, Ish Bawa, Marcom Manager, BenQ said, "Till
now we did not have regular business at Nashik and were supplying our products
through the reseller channel. But since we have appointed the city distributor
now we plan to do regular business in the region." He also mentioned that
after becoming the city dist Xpert gets a chance to qualify itself with the
exclusive titles like BenQ Admired Partner (BAP) and BenQ Value Partners (BVP).
With both these titles Xpert can get extra benefits from the company.
At present Xpert is the sub disti for Sony and Umax and is the premium
partner for Asus and AMD. When asked Neelam Kumar Nagdec, CEO, Xpert Techniques,
that what are his expectations from this new venture, he said, "I think
that BenQ delivers quality products and are at present also doing aggressive
pricing. Their optical products are one of the best in the market. So there is
an immense growth potential. Besides this, I have been in the market since last
12 years. This will also add advantage to popularize the products in the