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BenQ aims at new-generation market

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DQW Bureau
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style="margin-bottom: 0in; font-style: normal; font-weight: normal; text-decoration: none;"> color="#000000">After suffering a negative revenue

growth from 2007-2008, the BenQ Group registered a positive growth in

the last fiscal year. With a range of products, from projectors,

cameras to LCD monitors and notebooks the company is hoping to bounce

back with an expected revenue of more than $20 billion for 2010—11.

The company's conceptual products

displayed at its recent Global Distributors Meeting at Sun Moon Lake

City (Taiwan) gave an indication of its plans for future 3D

televisions that range from 18 inches to 42 inches 3D monitors and

energy-efficient lighting solutions. The group also has ambitious

projects like a 3D television model that can be viewed without any

glasses, and notebooks that can power itself just from room light.

style="text-decoration: none;">“ style="text-decoration: none;"> style="font-style: normal;">The

global slowdown gave us an opportunity to carry out a

re-organizational exercise. Today, we are much slimmer and stronger,”

said Jerry Wang, Vice Chairman, BenQ Group.


Today, BenQ is among the

world's top three companies in projector sales, and top six in LCD

products. We have a brand presence in over 100 countries. In future,

it won't just be about consumer electronics. Medical equipment is

coming in and we will do other innovative things also,” he added.


Wang further adds that the company

is seeing a lot of opportunities that are emerging in healthcare

industry, green products, cloud computing and convergence of

electronic products. “We believe that the market will undergo

drastic changes in the coming years and products that really

entertain and make the difference will be much sought after.”
style="text-decoration: none;"> style="font-style: normal;">


He

also said that company's projector business, which competes mainly

with Japan's Seiko Epson, stands to reach a 10 percent global market

share at some point this year. He said that the BenQ Group is also

seeking an initial public offering (IPO) in two years as it expands

into the medical field, putting behind it a failed venture in

Europe.




size="3"> style="font-weight: normal;">BenQ

bought the mobile phone handset business from Germany's Siemens AG in

2005, but after losses of $1.2 billion the unit filed for bankruptcy

in 2006. BenQ then split itself into two parts, a listed OEM

manufacturer called Qisda and another is the unlisted BenQ

business.



Talking

a
size="3"> style="font-weight: normal;">bout

the planned IPO, Wang said, "Every year we pay attention to

major potential investors and try to be in contact with them always."

Seeking to diversify, BenQ has also begun co-managing a 3,000-bedded

hospital in Nanjing, China and will do the same next year at a

1,500-bedded hospital in the Chinese city of Suzhou, he added. The

hospital operations dovetail with BenQ's shift into medical

equipment, said Wang. The company recently acquired a Taiwan firm,

Trident Medical, that produces optical scanning devices. “The

acquisition helped us to become Taiwan's largest medical equipment

firm,” he added.

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