Belkin ventures into non-IT retail

DQW Bureau
New Update


Belkin Inc has opened its first shop-in-shop in India by making its products

available at Odyssey chain of stores. As a first step, the company will offer

its lifestyle and networking products on Odyssey shelves.

“The Odyssey alliance symbolizes Belkin's growth in the Indian market with

this first shop-in-shop venture. We hope to successfully reach out to our

customers through premier stores,” said Mohit Anand, Country Manager, Belkin


Odyssey is known for its footfalls, store design, and easy categorization of

wide range of assorted merchandise. This strategic association has been taken

keeping in view the growth and expansion of Belkin's presence. It will enable

Belkin to penetrate deeper into the Indian markets.

“This association provides Odyssey with an added advantage over its

competitors with respect to hosting a complete assortment of merchandise across

age groups. Belkin was our natural choice given its wide range of innovative

offerings,” said TS Ashwin, MD, Odyssey India.