Belkin ventures into non-IT retail

Belkin Inc has opened its first shop-in-shop in India by making its products
available at Odyssey chain of stores. As a first step, the company will offer
its lifestyle and networking products on Odyssey shelves.

“The Odyssey alliance symbolizes Belkin's growth in the Indian market with
this first shop-in-shop venture. We hope to successfully reach out to our
customers through premier stores,” said Mohit Anand, Country Manager, Belkin
India.

Odyssey is known for its footfalls, store design, and easy categorization of
wide range of assorted merchandise. This strategic association has been taken
keeping in view the growth and expansion of Belkin's presence. It will enable
Belkin to penetrate deeper into the Indian markets.

“This association provides Odyssey with an added advantage over its
competitors with respect to hosting a complete assortment of merchandise across
age groups. Belkin was our natural choice given its wide range of innovative
offerings,” said TS Ashwin, MD, Odyssey India.