Belkin to appoint 1,000 networking partners

Belkin has laid down a four-pronged strategy in order to cater to the Indian
market. The company will be investing extensively in people, distribution,
branding and marketing activities to enhance its presence in India. It has
recently appointed Nehru Place-based Comnet Vision as its sub-distributor for
Delhi and NCR region. Working under Cyberstar Infocomm, Belkin regional
distributor for North India, Comnet will focus on enhancing easy availability of
Belkin products within the retail and reseller channel across New Delhi. In
addition the company is also looking to appoint close to 1000 networking
partners even as it expands its networking, PC acces­sories, surge business and
iPod, i-Phone accessories products.

Belkin will also be initiating an authorized retailer program to extend
merchandising, display and business fund development benefits to its channel
partners.

Mohit Anand, Country Manager, Belkin India said,“We want to be in 10,000
stores across India to sell our networking products in order to enhance our
consumers experience. We have come up with four routers in the networking
category that include G-router, N router, N+1 router and N1 vision. Similarly we
will have wireless cards, modem routers and other related products in the
market.”

Belkin will soon be introducing router products for the SMB market. In order
to enhance the customer experience, Belkin is looking at setting up experience
zones in markets like Nehru Place in Delhi to provide the touch and feel concept
to its customers.

Anand,“Belkin is serious about India and has been evaluating its presence in
the market. The company is aspiring to be a Rs 1000 crore company in the coming
five years. We have recently appointed seven distributors in various regions.
These players will give us the required market insight and share. Belkin will be
increasing its workforce and it will soon have more than 70 employees across 31
cities in India. Rather than pushing a product on the IT channel we want to be
present where the customer goes and thus we have identified five different
channels.”